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Using the result of one report formula in another

  • 1.  Using the result of one report formula in another

    Posted 14 days ago
    I'm trying see how we're doing in customer acquisition costs. I have a summary report which tabulates the cost of each lead:


    The Converted Leads column is a report formula (formula-checkbox where Status field = "Converted"). I'd like to add 2 more columns:
    • Cost per Conversion. For a given month, this would equal the number of conversions divided by the total cost (so, the 2nd column/1st column).
    • Conversion Percentage. For a given month, this would equal the number of conversions divided by the total number of leads (so, 2nd column/3rd column)
    It seems like I'd need to use the results of one report formula (Converted Leads) in 2 others, but I don't see that as an option when I try to configure the report. How to do this?


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    Jonathan Heuer
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