Include Logo (.jpg format) from another database on a form.

I am trying to post a logo (in a .jpg format) on a form that is in a different database.  I have created a text formula field and entered the following formula
.  

"<img src='https://jeffmickelsen.quickbase.com/up/bnsce8nuu/g/rb/eg/va/logo.jpg' height='24' />"

where the link was copied from showing the logo in the other database.

What I get on the form is shown in the attached picture.  I have tried the link to the picture as a standalone and it works as expected.

Can anyone help?