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Question

New branding, are you guys serious?

  • January 25, 2021
  • 0 replies
  • 78 views
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I seriously did not think that the email talking about the new brand stuff was real.  The new logo, site, colors... it all looks horrible.
I mean this is a total 180 here guys, the old logo, site, colors, etc, were sharp, clean, and professional looking.  It all popped.  Purple was QB's color and it felt good.

The new stuff? 

Not even close.  The new site in particular just look like a stereotypical/generic fake/spam website vs looking like a legitimate business website like it did before.  If i didn't know anything about QuickBase before this change, I would never suspect that it was an actual/real product and company.

Not trying to hurt anyone's feelings, I'm just shocked overall that this was approved.

I mean, the colors don't even work together.  The odd yellow-off-white with the dark green, just looks dirty/sleepy.  The new logo badge in browsers is blurry, and doesn't seem to have transparency from what I can tell.  The logo its' self just is just some random squares, maybe it's supposed to be a Q?  I can't tell. 
It's all just so...boring, and generic.  The website looks like it was made with some quick free service like wix for someone's small business, not something that a large professional company would have/use.

Of course we will keep using QB... but this re-design... what on earth happened.

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John Ross
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      This topic has been closed for replies.

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      • MichaelTamoush
      • Quickbase Alumni
      • January 25, 2021
      Agree, this is a very interesting choice....perhaps they are using the same focus group that is testing the new table report looks... :)

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      Mike Tamoush
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        • BiffStockdale
        • Quickbase Alumni
        • January 25, 2021
        I am sure someone out there likes or prefers the new look and feel.  To each their own.  My personal opinion is that it is a big miss.  As said above it feels old and does have a fake feel to it.  Especially the website font,  its like from my Grandmas recipe book or something.

        Honestly, it has the feel of an April Fools joke to it :(  except its January....

        On a more practical side, I am not looking forward to updating documentation for our mobile app users whom we point towards the Official QB logo in the app stores. 



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        Biff Stockdale
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        • AustinK
        • Quickbase Alumni
        • January 26, 2021
        I actually like the new logo but that is as far as that goes. The rest of the site is just beyond ugly. I cannot put my finger on what this theme is exactly but it reminds me of a muted high contrast theme and just wow. I wasn't a fan of the new forums before and they actually made them look worse now imo. 

        On the page they introduce this on, Introducing Our New Brand Identity, the graphic looks like they hired grandma to cross-stitch it for them. I cannot stop seeing this with the new logo or that graphic specifically.
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          • OanaWhalen
          • Quickbase Alumni
          • January 26, 2021
          I have to completely agree. We've had a hard enough time getting our staff/higher ups to adopt Quickbase when it did look all sharp, but have made headway thanks in part to the clean, professional look in addition to the functionality. I honestly think this new branding will detract from our company wanting to use this more broadly, no matter how good the program behind the branding is. The new website is not inviting. The new organization of the menus is great for navigation, but the overall look does not make want to dig deeper beyond the not-so-great first impression.

          I understand a group of advisers was used to make these decisions, but based on all the other comments of similar opinions, this seems like quite a departure from the community-based approach Quickbase has taken for all other major modifications. At least with the normal roll-out process we have a chance to provide feedback before it goes to everyone. This might have been a good approach to take for this change, as well.

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          Oana Toma
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