Rich Text Styling

Hi,

My users want a button to pre-populate some Rich Text fields.  Here is my solution:

URLRoot() & "db/" & Dbid() & "?a=API_EditRecord&apptoken=xxxxxxxxxxxxxxxxx&rid=" & [Record ID#]
& "&_fid_202=<pre>project management of included scope | shop drawings (+1 revision) | material | fabrication | finishing + sample (+ 2 revisions) | delivery | installation</pre>
&_fid_203=<pre>general</br> exterior work | metalwork | stonework | electrical work | plumbing | structural work (wood or metal) | finish carpentry (siding, jambs, etc) | decorative hardware, hooks, and accessories | upholstery | appliance supply and install | non-wood countertops | metal cabinets | glass supply and install | mirror supply and install | passage doors | pocket doors | track hardware | grommet supply | art rails | standalone furniture | access panels not shown in drawing set | building permits</br>specific</br> tbd</pre>
&_fid_204=<pre>adequate parking within 1/4 mile for installation and finishing staff | onsite accommodation for storage, cutting, and finishing onsite within 100 yds of work area | scaffolding provided at areas of installation greater than 10 ft a.f.f.</pre>&_fid_34=<pre>Work performed outside of specifed scope:</br>
&#149;labor $75/ installer | $65/ finisher</br>
&#149;return trips $125/ installer | $100/ finisher</br>
&#149;materials Cost plus 15%</pre>"
& "&rdr=" & URLEncode(URLRoot() & "db/bnpew6eji?a=dr&rid=" & [Record ID#])

However, I'm getting this result: 

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