Dynamically change title displayed on add record form?

Maybe this clarification will help you... 

"You can change what you call records at any time. When you do so, Quickbase can help you update any references to the old term, wherever they may occur."

When you change the record name it will ask you if you want to change the name across the app, this should make the change easier for you. You won't have to go hunt it down manually.