List function in Rich Text Formula field

I am importing data from one table to another. I have a few fields of information with moderate value, enough that I don't want to simply lose them, but not enough to need as individual fields.

I created a rich text formula field to merge the data. I want the form to display it as a list, with one label and field then a line break resulting in a next row. I thought the below formula could make that happen, but it just concatenates into a continuous line. What's wrong with this formula?

List("\n",
"Previous ESM ",[ESM],
" Previous PM "&[PM],
" Previous Account Mgr. "&[Account Manager],
" Previous Project Code "&[Project Code],
" Previous Project ID "&[Project_ID],
" Practice "&[Practice]

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Wade Myers
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