Hang around QuickBase is going supernova in 2018.
The Pareto Principle vs. The Long Tail Theory: Heads or Tails?"... the long tail theory and the Pareto Principle ... contradict each other"http://blog.springtab.com/pareto-principle-vs-the-long-tail-theory/If you go into your grocery store you will see a wall of different choices for items like (1) yogurt, (2) energy drinks, (3) nutrition bars. Consumers want and marketers deliver lots of custom product choices today - there is a lot of money in the long tail nowadays.
It is no different with building applications of forum software. The small feature you desperately want may be unimportant or unwanted to the next user. So you have to build software that has reasonable defaults (80/20 Pareto Pareto) but can be easily customized (long tail demand). QuickBase has historically delivered on 80/20 principles but as markets matured "builders" are now demanding all sorts of nuanced features.in terms of look and feel, product capabilities etc which are only going to be delivered using more integration hooks, customization options, and technology.
Scripting is powerful but even it is only one component to satisfy long tail demand.